Under general direction from the Superintendent, develop, implement, and administer the District’s public information program plan, including the coordination of accurate and effective media releases and communication with the public. Create and distribute digital and print publications and marketing products. Monitor and create social media content, District web platforms and related products highlighting District events and engaging the public. Create branding items and constant communication of the District Strategic Plan and District events, correspondence from the Superintendent, and other related projects, including developing crisis communications when needed.